With the launch of the 1900 in 1950, then of the Giulietta in 1954, a new period began for Alfa Romeo : the post-war period marked by a relative democratization of models and strong industrial growth. The Alfa Romeo Giulietta was first launched as a Sprint coupe, in April 1954, just before the sedan's launch, which is relatively rare. The Giulietta Sprint, beautifully designed by Bertone, immediately met with a very favorable reception. The following year were unveiled successively the Giulietta sedan (April 1955), then the spider (September), initially launched at the request of the American market. Bertone and Pinin Farina both introduced their version of the spider. Pininfarina won for two reasons: Bertone's design was a little more difficult to achieve, and the latter is already busy with the partial manufacture of the Giulietta Sprint. However, the version bodied by Touring, first presented at the 1955 Paris Salon met a great success thanks to a beautifully successful design. Let us remember that the Carrozzeria Touring, founded in 1926 and shut down in 1966, has created models that became legendary: this Alfa Romeo plus other ones, the Aston Martin DB4 and DB5 (cfr. James Bond…), the Lamborghini 350 and 400 GT, the Jensen Interceptor, the Maserati 3500 GT, several Lancias, or even the Bristol 401. However, the brand was resuscitated in 2006 under the name Carrozzeria Touring Superleggera, and mainly presented prototypes or small productions.
Slightly revised in 1961, the Giulietta gave way the following year to the Giulia Spider (type 101.23), which ultimately was a rebadged Giulietta, fitted with the mechanics of the new Giulia TI sedan (1.6-liter engine and five-speed gearbox). The 2000 would follow shortly after. The Spider gave way in 1965 to the Spider Duetto.