Morgan is a British family-run business that was established in 1910. Each car they build is built by hand, which makes them unique and distinguishing in the entire automotive industry. The ‘Morgan family’ does not want their production to be automated, their team of approx. 200 seasoned craftsmen create masterpieces that exude British craftsmanship and personality.
Morgan initially only built tricycles, as the taxes in the UK on tricycles were considerably lower than on automobiles. In 1910, they brought a single-seater trike to the market. Only a modest number of orders was made, nevertheless, Morgan decided to produce a two-seater variant. This two-seater sold a lot more models, which caused him to continue his business.
In 1936, the company repositioned itself and began the production of four-wheel driven vehicles. Under the pre-war was a four-cylinder inline engine delivering just 34 horsepower. This early Morgan car was named ‘4/4’, referring to the four-cylinder engine driving four wheels. Over the decades, new models were based on this Morgan's first four-wheeler. New engines were used, though, the basic design remained very similar.
This prestigious British car brand became a status symbol that acquired global fame. Today, Morgan is still a well-known car manufacturer. Their artisanal approach is unique, and they are virtually the only ones who manufacture cars entirely by hand.
Morgan 4/4
As mentioned, the Morgan 4/4 has been traditionally hand-built since 1936. Production of this Morgan's first four-wheeler continued uninterrupted until 2018, making it the longest-produced car ever.
The 4/4 is unmistakably very typical to Morgan’s style and easily recognizable, even from miles away. Even the old models are surprisingly hard to distinguish from the new ones. Its design is timeless, although what lies under the hood has changed over the decades. The 4/4 has also undergone a few subtle aesthetic changes, which we can easily forgive.
Morgans are undeniably iconic cars. Each Morgan has a unique story, thanks to the exceptional service that Morgan consistently provides, and that is why they are sought-after classics.
Technical information:
Body work
Mechanics